Safari fashion, characterized by its practicality, neutral tones, and rugged yet refined aesthetic, has its origins deeply rooted in the colonial expeditions and big game hunts of Africa. The style developed as a response to the unique challenges posed by the African wilderness, combining functionality with a distinctive flair that has transcended its utilitarian beginnings to become a staple in contemporary fashion.

Origins and Development

In the late 19th and early 20th centuries, European explorers and hunters ventured into Africa for various reasons, including scientific exploration, colonization, and big game hunting. These expeditions required clothing that could withstand harsh climates, protect against insects, and blend into the natural environment. The resulting safari attire was born out of necessity.

Early safari outfits were made from durable, breathable fabrics like khaki, which was chosen for its lightweight nature and ability to camouflage the wearer. Key elements included long-sleeved shirts, high-waisted trousers, wide-brimmed hats, and sturdy boots. Accessories such as leather belts, binoculars, and pith helmets became synonymous with the style, emphasizing both practicality and the adventurous spirit of the wearers.

Influential Figures in Safari Fashion

Several notable figures contributed to the popularization and romanticization of safari fashion through their adventures and writings.

Frederick Courteney Selous, a British explorer and big game hunter, is one of the most iconic figures associated with safari fashion. Known for his extensive travels and hunting exploits in Southern and East Africa, Selous often wore practical, rugged clothing that embodied the essence of safari attire. His influence extended beyond his expeditions, as he became a symbol of the adventurous colonial spirit.

W.D.M. “Karamojo” Bell was another prominent figure in the world of big game hunting. Renowned for his expertise in hunting elephants, Bell’s practical approach to hunting and his distinctive style left a lasting impression on safari fashion. His use of lightweight, breathable clothing and functional accessories set a standard for future generations of hunters and explorers.

Robert Ruark, an American author and hunter, further popularized safari fashion through his writings. His book “Something of Value” and his articles for magazines like “Field & Stream” captured the allure of African safaris, blending vivid descriptions of the landscape with detailed accounts of hunting adventures. Ruark’s personal style, often featuring classic safari elements, added to the mystique and appeal of the genre.

Karen Blixen, also known by her pen name Isak Dinesen, provided a different perspective on safari fashion through her literary work. In “Out of Africa,” Blixen’s memoir of her time managing a coffee plantation in Kenya, she depicted the life of European settlers and their interactions with the African environment. Her descriptions of the clothing worn by both settlers and indigenous people highlighted the blending of practicality and elegance that defined safari fashion.

The Ruark Collection

Ruark®’s collection of high-end leisure and expedition wear, luggage, and accessories is the definition of quality artisanship, superior design, and modern technology. Supplied by only the finest leather, canvas, and supplementary materials, their collection is subject to artistry and technical expertise to guarantee satisfaction in both form and function. Everything they offer is derived from the classic safari aesthetic, ensuring that the spirit of adventure and exploration is woven into every piece.

Safari fashion, born out of the necessity for practicality and comfort in the African wilderness, has evolved into a timeless and sophisticated style. The influence of iconic figures like Selous, Bell, and Ruark, coupled with the enduring appeal of the adventurous spirit they embodied, ensures that safari fashion remains a beloved and enduring trend in the world of fashion. The Ruark® Collection epitomizes this legacy, offering modern adventurers the same blend of elegance and functionality that defined the early safari pioneers.