Safari fashion, characterized by its practicality, neutral tones, and rugged yet refined aesthetic, has its origins deeply rooted in the colonial expeditions and big game hunts of Africa. The style developed as a response to the unique challenges posed by the African wilderness, combining functionality with a distinctive flair that has transcended its utilitarian beginnings to become a staple in contemporary fashion.
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Expeditions into the African wilderness
All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible.
T.E Lawrence, 'Lawrence of Arabia'
If ever a time and place that had a profound effect on man, that time was the 1950s. The place was Africa, and the man was Robert Ruark. It was in Africa that the author of Horn of the Hunter finally found himself and grasped the significance of his being.
Hunting is the noblest sport yet devised by the hand of man. There were mighty hunters in the Bible, and all the caves where the cave men lived are full of carvings of assorted game the head of the house drug home. If you hunt to eat, or hunt for sport for something fine, something that will make you proud, and make you remember every single detail of the day you found him and shot him, that is good too.
Robert C. Ruark, “The Old Man and the boy” (1957)