Safari fashion, characterized by its practicality, neutral tones, and rugged yet refined aesthetic, has its origins deeply rooted in the colonial expeditions and big game hunts of Africa. The style developed as a response to the unique challenges posed by the African wilderness, combining functionality with a distinctive flair that has transcended its utilitarian beginnings to become a staple in contemporary fashion.
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Expeditions into the African wilderness
If ever a time and place that had a profound effect on man, that time was the 1950s. The place was Africa, and the man was Robert Ruark. It was in Africa that the author of Horn of the Hunter finally found himself and grasped the significance of his being.