Safari fashion, characterized by its practicality, neutral tones, and rugged yet refined aesthetic, has its origins deeply rooted in the colonial expeditions and big game hunts of Africa. The style developed as a response to the unique challenges posed by the African wilderness, combining functionality with a distinctive flair that has transcended its utilitarian beginnings to become a staple in contemporary fashion.

Expeditions into the African wilderness create adventure legacies and panoramic depictions of the African bushveld. The spirit of adventure lingers in every contour and texture of the Ruark® Collection, apparelling you in timeless outdoor elegance.